What kind of work does Famdom show as proof?

Real cases where understanding family life changed what a company built, launched or did next. Each case follows the same six chapters: the challenge, what we found inside family life, the Famdom response, what we built, the outcome and what it proves. The cases cover Discover, Create and Connect, for brands in toys, education, entertainment and more.

Why are some Famdom cases not on the website?

Some of the best work cannot live on a website: NDAs, confidential strategy or work still in market. Those cases are left out rather than anonymised beyond use. Famdom can still talk about the problems it solved, the way in and the outcome in a conversation.

How does Famdom measure the outcome of a case?

Each case states what changed, in the numbers the client measured: reach, engagement, followers, repeat purchase, a launch that happened or a programme a team still runs. Where a result is confidential, the case holds the behaviour that changed inside family life instead of a figure, so the evidence stays honest.

Proof What we built What changed

Real work where understanding family life changed what a company built, launched or did next.

Discover The meal that turns into a family experience. Burger King A remote, at-home toy study. Children's play was shifting fast, and Burger King had three ways to follow it. We found the one that made it home. Launched as an activity set for shared play, under the El regalo es Jugar campaign with Disney Pixar. Explore the case

Explore some of our cases

Discover Create Extracurricular learning doesn't always land the same way. Kumon Europe An international study of how families actually decide on extracurricular tutoring, used to renew the brand's visual identity and build a go-to-market strategy for European markets. Explore the case
Connect Create A promise families could trust. Kumon The brand positioning, visual identity and always-on campaign engine built from Famdom's own research into how European families decide on tutoring, run and grown every year since. Explore the case
Connect Create The campaign was a dance, not an ad. Platoon A bespoke parent-and-child dance routine, activated through community creators, that turned two niche children's music releases into family dance challenges across two markets. Explore the case
Connect Create A dormant fandom becomes an active community. Campeones: Oliver y Benji A ground-up social media build in Spain, designed to turn a generation's nostalgia into a living, engaged fandom across Instagram, TikTok and Facebook. Explore the case
Connect Create A childhood toy becomes a style statement. Bandai · Tamagotchi A tiered TikTok creator campaign that turned Tamagotchi from a 2000s memory into an accessory Millennials and Gen Z wanted to wear again. Explore the case
Connect Create A cultural moment turns into a brand opportunity. Disguise A synchronised Carnival creator campaign across France and Italy, built to make Disguise's Disney costume launch feel local in both markets at once. Explore the case
Some of our best work can’t live on a website.

NDA. Confidential strategy. Work still in market. We can still talk about the problems we solved.

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Questions about our proof

What kind of work does Famdom show as proof?: Real cases where understanding family life changed what a company built, launched or did next. Each case follows the same six chapters: the challenge, what we found inside family life, the Famdom response, what we built, the outcome and what it proves. The cases cover Discover, Create and Connect, for brands in toys, education, entertainment and more.
Why are some Famdom cases not on the website?: Some of the best work cannot live on a website: NDAs, confidential strategy or work still in market. Those cases are left out rather than anonymised beyond use. Famdom can still talk about the problems it solved, the way in and the outcome in a conversation.
How does Famdom measure the outcome of a case?: Each case states what changed, in the numbers the client measured: reach, engagement, followers, repeat purchase, a launch that happened or a programme a team still runs. Where a result is confidential, the case holds the behaviour that changed inside family life instead of a figure, so the evidence stays honest.