One connected system: what we learn from families shapes what we create, what we create shapes the media we build, and what happens next feeds new understanding.
Company builder means we don’t stop at advice or execution. We turn family understanding into brands, products, media, partnerships, IPs and ventures that can be built, launched and scaled.
A generalist agency model
Expertise
Family specialists are brought in when the brief requires them.
Understanding
Focuses on a defined target, audience or buyer.
Safety
Safety and privacy are treated as requirements around the work.
We are the Family specialists.
We are inside family life and come to you brands with the truth of what's happening inside family life.
Safety & precision by design.
The takeaway
Specialist people. A deeper understanding of how family decisions really work. Safety and responsibility built in from the beginning.
The strongest launch cases: what changed for the brand, and a glimpse of how we got there.
What families are doing, saying and changing, before it becomes obvious.
Screen treaty
n. /ˈskriːn ˌtriːti/
The unwritten agreement a household reaches about screens: who gets which one, when, and what happens when someone breaks it.
Why now
Heard in forty homes this autumn, as tablets moved from the sofa to the bedroom.
The Siblings
n. /ðə ˈsɪblɪŋz/
The household's own recommendation engine: the older child who decides what the younger one watches, wants and keeps.
Why now
Named in the fieldwork behind Debrief No. 04, in every market we visited.
Bedtime bargaining
n. /ˈbedtaɪm ˈbɑːɡɪnɪŋ/
The nightly negotiation over one more episode, and the currency it is paid in: chores, mornings, promises.
Why now
Rising in homes where the evening show has become the family's shared ritual.
Debrief No. 04 · Autumn 2026
Fieldwork · 40 households · Rotterdam, Lyon, Manchester
How older brothers and sisters decide what younger children watch, want and keep. Forty households, six markets, one recommendation engine that no platform built.
What we're seeing Screen choice and screen payment sit with different people in the same house.
Why it matters Pricing talks to the payer. Relevance has to talk to the picker.
Seven cities. One connected Famdom, working inside family life in each of them, right now.
19:13:45 · 21°C · Cloudy
This week in Paris Talking to parents about how AI is entering homework routines.
275,245 Households we can reach in France
Tell us what you’re trying to understand, build or change. We’ll take it from there.
Discover how family decisions move
Family life changes what products, stories and services mean.
Pick a product and follow its decision through the family.
Where it lands becomes a Friday night ritual 
Where it lands earns a place on the weekly shop 
Where it lands turns into a birthday wish 
Where it lands becomes the after-school routine Research. Strategy. Creativity. Media.
We help companies understand what families need, buy, watch and trust and turn that understanding into better brands, products, campaigns, content and media.
03 · How family decisions move
What starts as interest, need or desire can be validated, blocked, negotiated, reshaped or adopted as it moves from one family member to another. Below: one evening, one living room, three decisions on the move.
03 · How family decisions move
What starts as interest, need or desire can be validated, blocked, negotiated, reshaped or adopted as it moves from one family member to another. Below: one evening, one living room, three decisions on the move.
Follow a decision
Child Sparks it, in front of the TV 
Sibling Backs it, from the table 
Parent Questions it, at the table 
Other parent Negotiates it, at the counter Where it lands
becomes a Friday night ritual
Sibling Grabs it, at the table Parent Reads the label, at the table Other parent Weighs it, at the counter Child Gets the first taste, on the floor Where it lands
earns a place on the weekly shop
Child Builds with it, on the floor Sibling Wants a turn, from the table Other parent Remembers it, at the counter Parent Puts it on the list, at the table Where it lands
turns into a birthday wish
Sibling Opens it, at the table Parent Checks it, at the table Other parent Asks about it, from the counter Child Wants to join, on the floor Where it lands
becomes the after-school routine
Follow a decision
Follow another decision
Where it lands
becomes a Friday night ritual
Follow another decision
Where it lands
earns a place on the weekly shop
Follow another decision
Where it lands
turns into a birthday wish
Follow another decision
Where it lands
becomes the after-school routine
One connected system: what we learn from families shapes what we create, what we create shapes the media we build, and what happens next feeds new understanding.
Company builder means we don’t stop at advice or execution. We turn family understanding into brands, products, media, partnerships, IPs and ventures that can be built, launched and scaled.
A generalist agency model
Expertise
Family specialists are brought in when the brief requires them.
Understanding
Focuses on a defined target, audience or buyer.
Safety
Safety and privacy are treated as requirements around the work.
We are the Family specialists.
We are inside family life and come to you brands with the truth of what's happening inside family life.
Safety & precision by design.
The takeaway
Specialist people. A deeper understanding of how family decisions really work. Safety and responsibility built in from the beginning.
The strongest launch cases: what changed for the brand, and a glimpse of how we got there.
What families are doing, saying and changing, before it becomes obvious.
Screen treaty
n. /ˈskriːn ˌtriːti/
The unwritten agreement a household reaches about screens: who gets which one, when, and what happens when someone breaks it.
Why now
Heard in forty homes this autumn, as tablets moved from the sofa to the bedroom.
The Siblings
n. /ðə ˈsɪblɪŋz/
The household's own recommendation engine: the older child who decides what the younger one watches, wants and keeps.
Why now
Named in the fieldwork behind Debrief No. 04, in every market we visited.
Bedtime bargaining
n. /ˈbedtaɪm ˈbɑːɡɪnɪŋ/
The nightly negotiation over one more episode, and the currency it is paid in: chores, mornings, promises.
Why now
Rising in homes where the evening show has become the family's shared ritual.
Debrief No. 04 · Autumn 2026
Fieldwork · 40 households · Rotterdam, Lyon, Manchester
How older brothers and sisters decide what younger children watch, want and keep. Forty households, six markets, one recommendation engine that no platform built.
What we're seeing Screen choice and screen payment sit with different people in the same house.
Why it matters Pricing talks to the payer. Relevance has to talk to the picker.
Seven cities. One connected Famdom, working inside family life in each of them, right now.
19:13:45 · 21°C · Cloudy
This week in Paris Talking to parents about how AI is entering homework routines.
275,245 Households we can reach in France
Tell us what you’re trying to understand, build or change. We’ll take it from there.
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