What was the starting point for Campeones: Oliver y Benji?

Campeones: Oliver y Benji had no social media presence in Spain at all, and a generation that grew up with the series had nowhere to gather. Famdom built the social presence from zero, on Instagram, TikTok and Facebook, designed to turn nostalgia into a living, engaged fandom.

Who is the audience for a dormant fandom like this one?

This isn't a children's fandom. The people who love Oliver y Benji are the adults who watched it as children, many of them parents now, who share it with their own families. Famdom wrote for them first: the memories, the matches and the characters that made the franchise theirs.

What did the dormant fandom become?

An active community: 5.26 million organic views and 52,589 followers in eight months, from zero. The case proves that Famdom can take a nostalgic IP, build its social presence from nothing and make it relevant again for the audience that already loves it, cutting through an oversaturated social landscape.

Connect Create

A dormant fandom becomes an active community.

A ground-up social media build in Spain, designed to turn a generation's nostalgia into a living, engaged fandom across Instagram, TikTok and Facebook.

A father and two children cheering at Oliver y Benji on the living-room TV

Sector: Entertainment, licensing
Markets: ES
Format: Social media management
Year: 2025
Channels: Social, Instagram, TikTok, Facebook
Solutions: Connect, Create

01 The challenge

Campeones: Oliver y Benji had no social media presence in Spain.

The brand needed to build a fandom from zero, on three platforms at once, for an audience that hadn't been actively engaged by the franchise in years.

02 Inside family life

The family truth

This isn't a children's fandom.

It's adults in their 30s and 40s who grew up with the series, and who treat the original voices, the music and the characters' names as part of their own identity, not just IP.

For them, authenticity to the original isn't a preference, it's what makes the fandom theirs to claim.

03 The Famdom response

Build the community around what only the original version has: the title, the music, the original Spanish dub, the character names families already know by heart.

Run the profiles like a content creator, not a brand, favouring conversation and niche resonance over chasing broad virality.

04 What we built

Oliver y Benji · Social media launch
Community build

Instagram, TikTok and Facebook profiles launched from zero, each developed with a platform-specific content approach.
Content strategy

A content system built around instantly recognisable characters and moments, reinterpreted with humour and a conversational tone to activate nostalgia without feeling like archive material.
Fandom listening

Ongoing tracking of how the community talks about the franchise across social platforms, used to keep the content strategy aligned with what the fandom actually values.
Performance tracking

Platform-by-platform reporting on followers, reach, engagement and content performance across all three channels.

05 The outcome

5.26M
Views generated organically in the first 8 months: 3.78M
People reached: 52,589
Followers built from zero across Instagram, TikTok and Facebook

06 What it proves

Famdom can take a nostalgic IP and build its social presence from zero, making it relevant again for the audience that already loves it and cutting through an oversaturated social landscape by activating what makes the franchise theirs.

Questions about this case

What was the starting point for Campeones: Oliver y Benji?: Campeones: Oliver y Benji had no social media presence in Spain at all, and a generation that grew up with the series had nowhere to gather. Famdom built the social presence from zero, on Instagram, TikTok and Facebook, designed to turn nostalgia into a living, engaged fandom.
Who is the audience for a dormant fandom like this one?: This isn't a children's fandom. The people who love Oliver y Benji are the adults who watched it as children, many of them parents now, who share it with their own families. Famdom wrote for them first: the memories, the matches and the characters that made the franchise theirs.
What did the dormant fandom become?: An active community: 5.26 million organic views and 52,589 followers in eight months, from zero. The case proves that Famdom can take a nostalgic IP, build its social presence from nothing and make it relevant again for the audience that already loves it, cutting through an oversaturated social landscape.