Famdom is the family-first company builder for companies that serve families, from finding the opportunity and shaping what to build, to launching it, growing it and improving it over time. We bring together family research, strategy, creativity, products, content, media and technology in one connected system.

It means we can start before there is a brief, campaign or even a defined solution. We identify the opportunity, decide what should be built, help build and launch it, then keep learning and improving as it grows. The answer might be a brand, product, campaign, content platform, media system, IP, partnership or new venture.

Famdom works through three connected solutions. Discover finds the opportunity through research, intelligence and strategy. Create turns it into brands, products, campaigns, content, social and IP. Connect takes it to market and grows it through media, performance, creators, PR and partnerships. Kin connects the learning across the whole system.

We work with companies whose businesses touch family life, including toys, licensing, entertainment, streaming, gaming, education, food, retail, mobility, technology and services. Some need to understand an opportunity. Others need to build, launch or grow something. Famdom can enter wherever the business needs us.

Family expertise is not a department we bring in when a brief requires it. It is how Famdom is built. Researchers, psychologists, strategists, creatives and managers specialised in kids and families work together from the start, so we can identify the opportunity, build the solution, take it to market and keep improving it.

Kids and parents are only part of family life. We specialise in children, teens, parents, caregivers, grandparents, adult children and kidults, as well as the fandoms and communities that influence what families watch, play, buy, learn and trust. We look at how decisions move across the whole family, not at isolated demographics.

Yes. Research is one of the foundations of Famdom, but not where the work has to end. We run qualitative and quantitative studies, interviews, focus groups, segmentation, decision journeys, concept testing and co-creation with kids, teens, parents and families, then use that evidence to shape strategy, products, creativity and growth.

Our teams in London, Paris, Berlin, Milan, Madrid, Houston and Mexico City work directly inside their markets. We research and test with local families, develop culturally relevant strategy and creative, and reach families at scale through our own channels, creator networks, media and partnerships, all connected through one Famdom system.

Kin is Famdom’s proprietary intelligence layer. It connects what we learn from research, strategy, creative, media and performance so knowledge carries from one decision and project into the next. Kin operates within a controlled, governed environment. Project knowledge is not simply fed into open public AI systems; access, data use and learning are managed deliberately. Kin supports Discover, Create and Connect. It is not a separate service, it is the intelligence running through the whole system.

No. Companies can enter Famdom wherever the need is, a research question, a strategy challenge, a campaign, a product, content, media or growth. Discover, Create and Connect work independently, but they become more powerful when connected because insight, execution and performance continuously inform each other.

Yes. Famdom can lead an entire project or plug into an existing ecosystem of internal teams, agencies, media partners and specialists. We bring the family expertise, intelligence and capabilities that are missing, without forcing clients to replace what already works.

Safety and responsibility are designed into the work from the beginning. Research involving children uses age-appropriate methods, consent and privacy safeguards, while strategy, creative, content, media and technology are reviewed through a kids-and-family lens. The same principle applies to Kin: client and project knowledge is managed within a controlled, governed environment rather than simply passed into open public AI systems.