The data
The finding exactly as measured, and who was asked
Family research by Famdom · US · UK · FR · ES
inside family life 2027
Inside Family Life 2027 turns 3,500 families into one number your industry can act on. Pick yours and get its one-page debrief, free.
The Study
Inside Family Life 2027
Inside Family Life 2027 is Famdom’s original research on how families learn, decide, spend and play. We asked 3,500 families across the US, France, the UK and Spain, and turned the results into practical family insights for the people who build products, content and campaigns for them. The sample of 3,500 families is the total across the four countries.
What the data tells us
- of daily gamers aged 8 to 9 also play with toys or without screens every day according to their parents.
- 74.7%
- of surveyed 11 to 16-year-olds have used AI for homework or learning in the past six months.
- 71.5%
- of children aged 0 to 9 would keep YouTube if they could use only one platform.
- 46.1%
- of children aged 0 to 9 played with toys related to their favourite IP in the past three months.
- 44%
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Inside Family Life 2027 is Famdom’s original research on how families learn, decide, spend and play. We asked 3,500 families across the US, France, the UK and Spain, and turned the results into practical family insights for the people who build products, content and campaigns for them. Each debrief takes one finding and shows what it means for your industry: what the number says, what to do with it and which decision it unlocks.
What is inside your debrief?
Our Family Insider read
What it means for a marketing decision.
Three decisions.
Audience, product and campaign.
One page
Ready to share with your team.